[PDF Download] Humor In The Advertising Business

Humor in the Advertising Business PDF
Author: Fred K. Beard
Publisher: Rowman & Littlefield
ISBN: 9780742554269
Size: 75.59 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : un
Pages : 205
View: 4648
Status: Available

Get Book

Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

[PDF Download] Humor In Advertising

Humor in Advertising PDF
Author: Marc G. Weinberger
Publisher: Routledge
ISBN: 1000404420
Size: 77.30 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 250
View: 6295
Status: Available

Get Book

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.

[PDF Download] Journal Of Marketing

Journal of Marketing PDF
Author:
Publisher:
ISBN:
Size: 29.97 MB
Format: PDF
Category : Marketing
Languages : en
Pages :
View: 2412
Status: Available

Get Book


[PDF Download] When Business Becomes Art

When Business Becomes Art PDF
Author: Mariarosaria Calò
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838362977
Size: 35.82 MB
Format: PDF, Kindle
Category :
Languages : un
Pages : 124
View: 7325
Status: Available

Get Book

This work aims to explore how humor can operate in the field of advertising as a multi-faceted strategy which involves the consumer in a funny way to undertake him/her to co-produce of the meaning of the message. Specifically, this study will compare throughout the British and the Italian textual and visual patterns adopted in advertising and will illustrate how they can differently use such features as originality, irony, humor. This study will present the state of advertising in England with a particular focus on how it is spread across different places like transports in London, the Underground, has become over the years more and more a place of strength and an important means of propagation for marketing strategies in England. About Italy, there are some cases in which the use of humor led to a subsequent action by the Advertising Self-Regulation System to amend or prevent the disclosure of certain spot will be discussed. Still on the way "alternative" to advertise, it will be explored the unique world of guerrilla marketing, an intelligent and low cost way to do advertising, which affects the individual with the weapon of unexpected and overwhelming humor.

[PDF Download] Business Review Weekly

Business Review Weekly PDF
Author:
Publisher:
ISBN:
Size: 17.37 MB
Format: PDF, Docs
Category : Australia
Languages : en
Pages :
View: 2060
Status: Available

Get Book


[PDF Download] Proceedings

Proceedings PDF
Author: Louisiana Academy of Sciences
Publisher:
ISBN:
Size: 78.41 MB
Format: PDF, Docs
Category : Science
Languages : en
Pages :
View: 2863
Status: Available

Get Book


[PDF Download] Careers In Cartooning

Careers in Cartooning PDF
Author: Lawrence Lariar
Publisher:
ISBN:
Size: 77.43 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 5916
Status: Available

Get Book


[PDF Download] Art Direction

Art Direction PDF
Author:
Publisher:
ISBN:
Size: 78.29 MB
Format: PDF
Category : Commercial art
Languages : en
Pages :
View: 4896
Status: Available

Get Book


[PDF Download] Advertising Agency

Advertising Agency PDF
Author:
Publisher:
ISBN:
Size: 67.80 MB
Format: PDF, Mobi
Category : Advertising
Languages : en
Pages :
View: 6177
Status: Available

Get Book


[PDF Download] Advertising Agency Management

Advertising Agency Management PDF
Author: Jay McNamara
Publisher: Irwin Professional Pub
ISBN: 9781556232305
Size: 30.31 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 172
View: 4211
Status: Available

Get Book

Covers office politics, client relationships, staff motivation, financial management, business plans, and agency growth