[PDF Download] Innovation And Marketing In The Video Game Industry

Innovation and Marketing in the Video Game Industry PDF
Author: David Wesley
Publisher: CRC Press
ISBN: 131711650X
Size: 71.51 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 280
View: 509
Status: Available

Get Book

Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.

[PDF Download] Academy Of Management Annual Meeting

Academy of Management Annual Meeting PDF
Author: Academy of Management
Publisher:
ISBN:
Size: 19.97 MB
Format: PDF, Kindle
Category : Industrial management
Languages : en
Pages :
View: 4543
Status: Available

Get Book


[PDF Download] The Video Game Industry

The Video Game Industry PDF
Author: Peter Zackariasson
Publisher: Routledge
ISBN: 1136258248
Size: 41.78 MB
Format: PDF, Mobi
Category : Games
Languages : en
Pages : 282
View: 7281
Status: Available

Get Book

The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with video games are changing things, especially research agendas, the acceptance of studies, and their interpretation. This book describes and defines video games as their own special medium. They are not pinball from which they grew, nor movies which they sometimes resemble. They are a unique form of entertainment based on meaningful interactions between individuals and machine across a growing sector of the population. The Video Game Industry provides a reference foundation for individuals seriously interested in the industry at the academic level. As a result, this book will serve as a reference in curricula associated with video game development for years to come.

[PDF Download] Marketing Of High Technology Products And Innovations

Marketing of High technology Products and Innovations PDF
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
ISBN: 9780136049968
Size: 69.25 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 538
View: 5327
Status: Available

Get Book

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

[PDF Download] Strategic Management Of Technology And Innovation

Strategic Management of Technology and Innovation PDF
Author: Robert A. Burgelman
Publisher: McGraw-Hill College
ISBN:
Size: 16.76 MB
Format: PDF, Kindle
Category : High technology industries
Languages : en
Pages : 990
View: 3571
Status: Available

Get Book

Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instructors found outdated or lacking. As in the current edition, the book has a strong case foundation at Harvard and Stanford. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review.

[PDF Download] Open Innovation

Open Innovation PDF
Author: Henry Chesbrough
Publisher: OUP Oxford
ISBN: 0191622729
Size: 58.60 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 400
View: 4778
Status: Available

Get Book

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

[PDF Download] Cases In Marketing Management

Cases in Marketing Management PDF
Author: Kenneth L. Bernhardt
Publisher: Business Publications, Incorporated
ISBN:
Size: 23.73 MB
Format: PDF
Category : Marketing
Languages : en
Pages : 732
View: 6759
Status: Available

Get Book


[PDF Download] Strategic Management

Strategic management PDF
Author: Mary M. Crossan
Publisher: Prentice Hall
ISBN: 9780130836816
Size: 42.99 MB
Format: PDF, Docs
Category : Business planning
Languages : en
Pages : 552
View: 4165
Status: Available

Get Book


[PDF Download] Standardization Research In Information Technology New Perspectives

Standardization Research in Information Technology  New Perspectives PDF
Author: Jakobs, Kai
Publisher: IGI Global
ISBN: 159904563X
Size: 71.83 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 300
View: 7332
Status: Available

Get Book

Standardization has the potential to shape, expand, and create markets. Information technology has undergone a rapid transformation in the application of standards in practice, and recent developments have augmented the need for the divulgence of supplementary research. Standardization Research in Information Technology: New Perspectives amasses cutting-edge research on the application of standards in the market, covering topics such as corporate standardization, linguistic qualities of international standards, the role of individuals in standardization, and the development, use, application, and influence of information technology in standardization techniques.

[PDF Download] Marketing And Innovation Management

Marketing and Innovation Management PDF
Author: Elie Ofek
Publisher: Now Publishers Inc
ISBN: 1601983522
Size: 42.26 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 64
View: 2095
Status: Available

Get Book

Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy and proposes a way to approach research in this domain so that it has the intended effect of helping firms integrate the customer perspective.